SHORT SEASON WON'T HOBBLE HOLIDAY SALES, RETAILERS SAY

Supermarkets are fairly optimistic about good shelf turns for general merchandise and health and beauty aids despite five fewer shopping days in this season's holiday period.Last year Thanksgiving was celebrated Nov. 23 and this year it will be Nov. 28. The Christmas shopping season traditionally starts the Friday after Thanksgiving.The shorter holiday buying time this year isn't all bad news, according

Supermarkets are fairly optimistic about good shelf turns for general merchandise and health and beauty aids despite five fewer shopping days in this season's holiday period.

Last year Thanksgiving was celebrated Nov. 23 and this year it will be Nov. 28. The Christmas shopping season traditionally starts the Friday after Thanksgiving.

The shorter holiday buying time this year isn't all bad news, according to nonfood executives SN polled. For one thing, they point out consumers

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