SHOWDOWN IN BOULDER

BOULDER, Colo. -- Natural-food supermarket chain Whole Foods Market has taken its food fight against rival Wild Oats Markets into the latter's turf here, and is using fresh prepared foods as ammunition.When John Mackey, chairman of Austin, Texas-based Whole Foods, decided to open his first Colorado store here in Wild Oats' face, he had two reasons.One was his desire to hit his company's biggest and

BOULDER, Colo. -- Natural-food supermarket chain Whole Foods Market has taken its food fight against rival Wild Oats Markets into the latter's turf here, and is using fresh prepared foods as ammunition.

When John Mackey, chairman of Austin, Texas-based Whole Foods, decided to open his first Colorado store here in Wild Oats' face, he had two reasons.

One was his desire to hit his company's biggest and most aggressive competitor where it hurts, at home, in retaliation for Wild O

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