SHOWING EFFICIENCY

RESTON, Va. -- For food retailers, one of the hottest convention topics has been Efficient Consumer Response.Now, as the National Grocers Association here enters its 16th year of operation, the group is practicing "Efficient Association Response" for its 1998 conferences and educational programming.Thomas K. Zaucha, the NGA's president and chief executive officer, told SN that busy schedules and tight

RESTON, Va. -- For food retailers, one of the hottest convention topics has been Efficient Consumer Response.

Now, as the National Grocers Association here enters its 16th year of operation, the group is practicing "Efficient Association Response" for its 1998 conferences and educational programming.

Thomas K. Zaucha, the NGA's president and chief executive officer, told SN that busy schedules and tight budgets mandate that conferences be time effective and cost effective, add

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