SHREDDED CHEESE DRIVES CATEGORY GROWTH

NEW YORK -- Once relegated to whatever space was left in the dairy case, shredded cheese now commands its own special section, as retailers continue to discover that this new kid on the block is fast becoming king of the hill.According to a new report examining the $8.8 billion cheese category, the popularity of shredded cheese has helped propel growth of the entire segment by about 5% a year for

NEW YORK -- Once relegated to whatever space was left in the dairy case, shredded cheese now commands its own special section, as retailers continue to discover that this new kid on the block is fast becoming king of the hill.

According to a new report examining the $8.8 billion cheese category, the popularity of shredded cheese has helped propel growth of the entire segment by about 5% a year for the past two years.

The study, "The U.S. Cheese Market," was published by FIND/S

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