SHRINKING MOVEMENT

Sell-through shrinkage is a big concern of many retailers. Video is an attractive product, but some retailers think it is too attractive to display on the main sales floor. Instead it is kept behind service counters or the security system of the video rental department. This results in lost impulse sales. "I don't know how much of a factor it is, but there is a fear that there is going to be a high

Sell-through shrinkage is a big concern of many retailers. Video is an attractive product, but some retailers think it is too attractive to display on the main sales floor. Instead it is kept behind service counters or the security system of the video rental department. This results in lost impulse sales. "I don't know how much of a factor it is, but there is a fear that there is going to be a high pilferage rate on video," said Teri Severinsen, manager of video services at Roundy's, Milwauke

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