SHURFINE INTERNATIONAL PLUGS IN CONTROLLED-LABEL APPLIANCES

NORTHLAKE, Ill. -- Shurfine International here has introduced a proprietary hair-styling appliance line under the Studio Pro label.The seven-item line was developed for retailers so they may more effectively compete against Wal-Mart and Kmart in the small electrical appliance segment.The Studio Pro line includes four curling irons and three hair dryers priced 30% to 40% lower than national brands,

NORTHLAKE, Ill. -- Shurfine International here has introduced a proprietary hair-styling appliance line under the Studio Pro label.

The seven-item line was developed for retailers so they may more effectively compete against Wal-Mart and Kmart in the small electrical appliance segment.

The Studio Pro line includes four curling irons and three hair dryers priced 30% to 40% lower than national brands, according to Linda Voracek, product manager for small appliances at Shurfine.

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