SHURFINE STARTING TO PLUG IN PRIVATE-LABEL PHONE CARD

NORTHLAKE, Ill. -- Shurfine International here begins a rollout today of a private-label prepaid telephone card to its 4,000 affiliated grocery stores.The telecards, titled "Long Distance To Go," will be promoted with posters, shelf danglers and register signs throughout the Shurfine co-op supermarket network, Paul "Tuck" Jasper, Shurfine president and chief executive officer, told SN. Sales of the

NORTHLAKE, Ill. -- Shurfine International here begins a rollout today of a private-label prepaid telephone card to its 4,000 affiliated grocery stores.

The telecards, titled "Long Distance To Go," will be promoted with posters, shelf danglers and register signs throughout the Shurfine co-op supermarket network, Paul "Tuck" Jasper, Shurfine president and chief executive officer, told SN. Sales of the card will provide retailers with 38% profits. Shurfine plans to extend the rollout to

Register to view the full article

Already a member? .