SHURFINE'S COMPETITIVE ALLIANCE

NORTHLAKE, Ill. -- It's private label vs. national brands. The competition is heating up today. The battleground is the supermarket, where retailers are launching new labels to joust mightily on the same shelf with their traditional meal ticket: national brands. In the thick of this escalating competition, why would a successful private-label buying/marketing co-op start a program to distribute national

NORTHLAKE, Ill. -- It's private label vs. national brands. The competition is heating up today. The battleground is the supermarket, where retailers are launching new labels to joust mightily on the same shelf with their traditional meal ticket: national brands. In the thick of this escalating competition, why would a successful private-label buying/marketing co-op start a program to distribute national brands to the supermarket trade?

"Some people think it's a conflict, but it isn't

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