SIBG PROGRAM: COOKING WITH BEER

CLEVELAND -- Snyder International Brewing Group here is helping retailers stimulate sales in seafood and meat departments with a program called "Now You're Cooking."The program -- in stores since February of this year -- is currently running at several locations in the northern Ohio market. Participating retailers include Tops, Giant Eagle and Heinen's.The promotion entails counter top easel displays

CLEVELAND -- Snyder International Brewing Group here is helping retailers stimulate sales in seafood and meat departments with a program called "Now You're Cooking."

The program -- in stores since February of this year -- is currently running at several locations in the northern Ohio market. Participating retailers include Tops, Giant Eagle and Heinen's.

The promotion entails counter top easel displays featuring "Now You're Cooking" recipe pamphlets, encouraging consumers to p

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TAGS: Seafood