SIGHT & SOUND AIMS AT BIGGER SUPERMARKET VOLUME

ST. LOUIS -- Sight & Sound Distributors here is aggressively working to expand its sales of video rental and sell-through products to supermarkets.To do it, the company is using a restructured sales force and new technology systems, including a computerized planogramming program that is unique among video distributors, said Ron McMillin, vice president of sales for the distributor's Western region,

ST. LOUIS -- Sight & Sound Distributors here is aggressively working to expand its sales of video rental and sell-through products to supermarkets.

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