SIGHT & SOUND AIMS AT BIGGER SUPERMARKET VOLUME

ST. LOUIS -- Sight & Sound Distributors here is aggressively working to expand its sales of video rental and sell-through products to supermarkets.To do it, the company is using a restructured sales force and new technology systems, including a computerized planogramming program that is unique among video distributors, said Ron McMillin, vice president of sales for the distributor's Western region,

ST. LOUIS -- Sight & Sound Distributors here is aggressively working to expand its sales of video rental and sell-through products to supermarkets.

To do it, the company is using a restructured sales force and new technology systems, including a computerized planogramming program that is unique among video distributors, said Ron McMillin, vice president of sales for the distributor's Western region, based in Salt Lake City. McMillin heads the company's sales effort to supermarkets

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