SIGHT & SOUND ZOOMS IN ON DVD SALES PICTURE

ST. LOUIS -- Sight & Sound Distributors here will support its new DVD program with store-specific market research.The Smart Start program, which starts this week, begins with a demographic study done by the video distributor and a customer survey, said John Fetto, territory manager in the Kansas City, Kan., branch. "We want to make sure that retailers have a potential customer base of DVD users; that

ST. LOUIS -- Sight & Sound Distributors here will support its new DVD program with store-specific market research.

The Smart Start program, which starts this week, begins with a demographic study done by the video distributor and a customer survey, said John Fetto, territory manager in the Kansas City, Kan., branch. "We want to make sure that retailers have a potential customer base of DVD users; that they are not just guessing," said Fetto.

"We don't want anybody to put m

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