SIGN WAVE

Taking control of sign and shelf-tag printing operations is giving retailers an edge, allowing for more responsive pricing decisions while cutting costs and making better use of labor."We want to take the costs out of distributing anything -- that's the name of the game," said Bob Graham, director of store systems at Smart & Final, Vernon, Calif. "It makes sense to send [sign] information electronically

Taking control of sign and shelf-tag printing operations is giving retailers an edge, allowing for more responsive pricing decisions while cutting costs and making better use of labor.

"We want to take the costs out of distributing anything -- that's the name of the game," said Bob Graham, director of store systems at Smart & Final, Vernon, Calif. "It makes sense to send [sign] information electronically and have the bulk of the work printed at the store level."

In-store p

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