SIGNATURE ITEMS MAKE BAKERY SALES RISE

The eye appeal, homestyle aromas and rich displays of the supermarket bakery are just not enough anymore to spur consumer loyalty. While some operators have fallen into a cookie-cutter trap and are boring customers with mundane and ordinary selections, more progressive retailers are seizing store-branded signature items as the ticket to boosted bakery sales.Retailers across the country are taking

The eye appeal, homestyle aromas and rich displays of the supermarket bakery are just not enough anymore to spur consumer loyalty. While some operators have fallen into a cookie-cutter trap and are boring customers with mundane and ordinary selections, more progressive retailers are seizing store-branded signature items as the ticket to boosted bakery sales.

Retailers across the country are taking stock in what restaurant operations have always practiced -- create a reputation for con

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