SIGNS ARE PAINTED AS POTENT SELLERS

BOSTON -- As labor pools are being stretched thin, signs that sell will play a bigger role in supermarket bakeries and delis, according to an in-store merchandising consultant.The consultant -- Kevin Fischer, national accounts manager for Insignia Systems, Minnetonka, Minn., which specializes in retail merchandising -- said signs should be looking better to merchandisers short on store help and at

BOSTON -- As labor pools are being stretched thin, signs that sell will play a bigger role in supermarket bakeries and delis, according to an in-store merchandising consultant.

The consultant -- Kevin Fischer, national accounts manager for Insignia Systems, Minnetonka, Minn., which specializes in retail merchandising -- said signs should be looking better to merchandisers short on store help and at the same time faced with satisfying time-starved customers who want to grab items from

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