SIGNS OF THE TIMES

Retailers are implementing a more strategic approach in merchandising perishables to today's better-educated consumers -- using point-of-purchase signage that introduces consumers to the product, informs them how to use it, and then completes the sale with a strong price display.Part of the shift in the approach to selling fresh foods can be attributed directly to consumers' desire for more information

Retailers are implementing a more strategic approach in merchandising perishables to today's better-educated consumers -- using point-of-purchase signage that introduces consumers to the product, informs them how to use it, and then completes the sale with a strong price display.

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