CHICAGO -- Why are supermarkets losing Center Store sales to competing channels? The answer lies in stock-up trips.
That's among the findings of a "holistic," trip-based study of 2,400 shoppers by Unilever Foods, Englewood Cliffs, N.J.
Mike Twitty, senior manager of shopper & channel insight for Unilever, presented the company's findings here at the Institute for International Research's Shopper Insights In Action conference.
"What we're trying to do is to capitali