SIMONDELIVERS SUCCEEDING WITH PURE-PLAY MODEL

GOLDEN VALLEY, Minn. -- Pure-play online grocery operations that operate strictly on the Internet have had a notably checkered history, but SimonDelivers here is proving to be one of the durable exceptions."A lot of people may have written off this model, but we are making it work -- and work well," said Christopher Brown, who became president and chief executive officer of SimonDelivers last September.SimonDelivers

GOLDEN VALLEY, Minn. -- Pure-play online grocery operations that operate strictly on the Internet have had a notably checkered history, but SimonDelivers here is proving to be one of the durable exceptions.

"A lot of people may have written off this model, but we are making it work -- and work well," said Christopher Brown, who became president and chief executive officer of SimonDelivers last September.

SimonDelivers (www.simondelivers.com), which was founded in 1999 and serv

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