SIMONDELIVERS SUCCEEDING WITH PURE-PLAY MODEL

GOLDEN VALLEY, Minn. -- Pure-play online grocery operations that operate strictly on the Internet have had a notably checkered history, but SimonDelivers here is proving to be one of the durable exceptions."A lot of people may have written off this model, but we are making it work -- and work well," said Christopher Brown, who became president and chief executive officer of SimonDelivers last September.SimonDelivers

GOLDEN VALLEY, Minn. -- Pure-play online grocery operations that operate strictly on the Internet have had a notably checkered history, but SimonDelivers here is proving to be one of the durable exceptions.

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