SIMPLE, SOLID, STRAIGHTFORWARD

Supermarket operators have come to a crossroads in the meals arena and have taken a sharp turn back toward basics.Herb-crusted salmon and artichoke souffle have yielded to good, old-fashioned rotisserie chicken, mashed potatoes, pizza and piled-high submarine sandwiches. Consultants and others familiar with the industry told SN that's what they've seen happening over the past year.While the terminology

Supermarket operators have come to a crossroads in the meals arena and have taken a sharp turn back toward basics.

Herb-crusted salmon and artichoke souffle have yielded to good, old-fashioned rotisserie chicken, mashed potatoes, pizza and piled-high submarine sandwiches. Consultants and others familiar with the industry told SN that's what they've seen happening over the past year.

While the terminology may have changed and the glitz may have dulled, there's no doubt that hom

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