A SIMPLER WRAP

Improving packaging may improve sagging sales in microwavable foods. At this point, any help is welcome."The microwave food business really has not developed the way everyone thought it would," said Robert Schiffmann, president of R.F. Schiffman & Associates, New York, a consulting firm to the food industry. Although the overall market for microwavable food is not very strong, some lower-priced products

Improving packaging may improve sagging sales in microwavable foods. At this point, any help is welcome.

"The microwave food business really has not developed the way everyone thought it would," said Robert Schiffmann, president of R.F. Schiffman & Associates, New York, a consulting firm to the food industry. Although the overall market for microwavable food is not very strong, some lower-priced products are doing quite well, as are popcorn, pizza and bacon. However, sales of shel

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