SIMPLICITY IS CALLED KEY TO SIGNATURE ITEM SALES

ST. LOUIS -- An item as simple as a dip with a retailer's own signature can help lure shoppers into the deli without requiring a major investment.Although some research and development is required to come up with a viable product, according to Carin Solganik, vice president of Solganik & Associates, a Dayton, Ohio-based food consulting firm, there is definitely a payoff in profit and added sales.Solganik

ST. LOUIS -- An item as simple as a dip with a retailer's own signature can help lure shoppers into the deli without requiring a major investment.

Although some research and development is required to come up with a viable product, according to Carin Solganik, vice president of Solganik & Associates, a Dayton, Ohio-based food consulting firm, there is definitely a payoff in profit and added sales.

Solganik presented some signature items that are working for retailers in di

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