SIMPLICITY PAYS, NEW P&G PRESIDENT SAYS

WHITE SULPHUR SPRINGS, W. Va. -- Simplifying business practices will boost profits for manufacturers and retailers, said Durk Jager, who will become president and chief operating officer of Procter & Gamble, Cincinnati, July 1."The increasing complexity of the grocery industry hurts us all. Complexity leads to consumer confusion. Confusion leads to distrust and disloyalty for stores and brands. Disloyalty

WHITE SULPHUR SPRINGS, W. Va. -- Simplifying business practices will boost profits for manufacturers and retailers, said Durk Jager, who will become president and chief operating officer of Procter & Gamble, Cincinnati, July 1.

"The increasing complexity of the grocery industry hurts us all. Complexity leads to consumer confusion. Confusion leads to distrust and disloyalty for stores and brands. Disloyalty reduces our operating profits," he said. Jager spoke here last week at the

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