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Cereal may not sound like the ideal selling tool for books and magazines. But placement in areas like this is becoming a popular way for supermarkets to increase impulse sales of periodicals.Thanks to expanded cross-merchandising programs, specialty publications are being brought to cereal, baby, produceand other grocery sections.In a further attempt to cash in on the high impulse movement of books

Cereal may not sound like the ideal selling tool for books and magazines. But placement in areas like this is becoming a popular way for supermarkets to increase impulse sales of periodicals.

Thanks to expanded cross-merchandising programs, specialty publications are being brought to cereal, baby, produce

and other grocery sections.

In a further attempt to cash in on the high impulse movement of books and magazines at nontraditional areas, chains are running more per

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