SIVA TO INCREASE ITS MARKETING ACTIVITY

UNIVERSAL CITY, Calif. -- The Special Interest Video Association will step up its focus on marketing in the future, said Paul J. Caravatt Jr., president of the Norwalk, Conn.-based trade group. In December, SIVA will launch an on-line information service through L.A. News Link, a computer service unit of the Los Angeles Times and Prodigy, said Caravatt. The association is also increasing its international

UNIVERSAL CITY, Calif. -- The Special Interest Video Association will step up its focus on marketing in the future, said Paul J. Caravatt Jr., president of the Norwalk, Conn.-based trade group. In December, SIVA will launch an on-line information service through L.A. News Link, a computer service unit of the Los Angeles Times and Prodigy, said Caravatt. The association is also increasing its international marketing efforts and its cooperative efforts domestically with the Video Software De

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