Efficient Consumer Response is paying off. Based on their experience to date, manufacturers are projecting a 5.3% increase in sales and 5.5% increase in profits by putting ECR into practice. These figures come from the first annual ECR Implementation Assessment survey by Kurt Salmon Associates, New York. It was conducted in the fourth quarter of 1994.
The biggest area of cost reduction was projected to be manufacturing expense, at 2.3%, attributed to more effective use of production c