SIX PARTNERS JOIN TO PLUG 'TOY STORY'

BURBANK, Calif. -- Six promotional partners will join with Walt Disney Home Video to provide over $145 million in marketing spending for the Oct. 29 release of "Toy Story." General Mills, Ocean Spray, Kodak, Energizer, Oral B and Burger King will be involved in the campaign, which Disney says is the biggest single video promotional effort ever. "Toy Story" will carry a suggested retail price of $26.99

BURBANK, Calif. -- Six promotional partners will join with Walt Disney Home Video to provide over $145 million in marketing spending for the Oct. 29 release of "Toy Story." General Mills, Ocean Spray, Kodak, Energizer, Oral B and Burger King will be involved in the campaign, which Disney says is the biggest single video promotional effort ever. "Toy Story" will carry a suggested retail price of $26.99 and will prebook on Sept. 17. It grossed over $180 million at the box office. General Mills

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