A seemingly endless sweltering summer across much of the country spurred many consumers to dive into the supermarket beverage aisle.
And sales of bottled waters, iced teas and other new age beverages were especially boiling.
"Our beverage sales have been extremely strong this summer. The entire new age category is just exploding. Our sales of Coke and Pepsi have also been really strong this summer," said Charlie Owen, director of liquor operations at Balls Food Stores, Kansa