SKEPTICISM FROM SUPERMARKETS OVER NEW AGE BEVERAGES

The growth in sales of New Age beverages has slowed dramatically from the high-flying trend of a couple of years ago, and that seems to be especially true in supermarkets. But makers and marketers of the hip concoctions also known as "alternative" and "functional" drinks insist that they're making new headway in the grocery aisles -- partly due to their promotion of larger package sizes -- and that

The growth in sales of New Age beverages has slowed dramatically from the high-flying trend of a couple of years ago, and that seems to be especially true in supermarkets. But makers and marketers of the hip concoctions also known as "alternative" and "functional" drinks insist that they're making new headway in the grocery aisles -- partly due to their promotion of larger package sizes -- and that their products will simply continue to pour into the American mainstream.

Supermarkets

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