Slone's Reaps Benefits From Wholesaler Promotions

LEXINGTON, Ky. Slone's Signature Market demonstrated what teamwork can accomplish by working with its wholesaler on a truckload private-label promotion. Chairman Bob Slone moved his 1925 Model T truck into the Jackson store and built a traffic-stopping display. They filled the [truck's] bed with several pallets of water, five or six varieties of canned vegetables and other items like mac-and-cheese,

LEXINGTON, Ky. — Slone's Signature Market demonstrated what teamwork can accomplish by working with its wholesaler on a truckload private-label promotion.

Chairman Bob Slone moved his 1925 Model T truck into the Jackson store and built a traffic-stopping display. “They filled the [truck's] bed with several pallets of water, five or six varieties of canned vegetables and other items like mac-and-cheese,” Slone told SN.

All five Slone's stores participated in the contest.

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