SLOWLY EMBRACING CPFR

Collaborative planning, forecasting and replenishment is an industry initiative that has been much talked about but little practiced in the grocery industry -- so far.To practice CPFR, retailers and manufacturers need to share point-of-sale data and forecasts to come up with a better order than they otherwise would have. But it requires overcoming a longstanding culture of confrontation between trading

Collaborative planning, forecasting and replenishment is an industry initiative that has been much talked about but little practiced in the grocery industry -- so far.

To practice CPFR, retailers and manufacturers need to share point-of-sale data and forecasts to come up with a better order than they otherwise would have. But it requires overcoming a longstanding culture of confrontation between trading partners as well as cultural resistance to change within companies, observers say.

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