SLUGGISH SALES CHALLENGE WILD OATS

BOULDER, Colo. - Perry Odak, chief executive officer of Wild Oats Markets here, has long contended that growth of organic products in conventional supermarket chains is a positive sign for his company, arguing that conventionals are a "gateway" to the healthy lifestyle niche that is Wild Oats' specialty.But if so, concern is developing in some circles that the news might be too good, too soon for

BOULDER, Colo. - Perry Odak, chief executive officer of Wild Oats Markets here, has long contended that growth of organic products in conventional supermarket chains is a positive sign for his company, arguing that conventionals are a "gateway" to the healthy lifestyle niche that is Wild Oats' specialty.

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