SLUGGISH SALES CHALLENGE WILD OATS

BOULDER, Colo. - Perry Odak, chief executive officer of Wild Oats Markets here, has long contended that growth of organic products in conventional supermarket chains is a positive sign for his company, arguing that conventionals are a "gateway" to the healthy lifestyle niche that is Wild Oats' specialty.But if so, concern is developing in some circles that the news might be too good, too soon for

BOULDER, Colo. - Perry Odak, chief executive officer of Wild Oats Markets here, has long contended that growth of organic products in conventional supermarket chains is a positive sign for his company, arguing that conventionals are a "gateway" to the healthy lifestyle niche that is Wild Oats' specialty.

But if so, concern is developing in some circles that the news might be too good, too soon for Wild Oats. The chain earlier this month reported modest quarterly comparable-store sales

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