SMALLER BRANDS USE NOVEL PATHS TO SHELF SPACE

How does a small importer with an extensive line of genuine imported Italian pasta and condiments gain a toehold on American store shelves? International Food & Gourmet Products, San Francisco, has one creative answer.It pays $75 or $100 per month to "rent" space for its 3-foot or 4-foot metal Metro Racks under a novel six-month program. Rack sizes can vary according to need, but the retailer can

How does a small importer with an extensive line of genuine imported Italian pasta and condiments gain a toehold on American store shelves? International Food & Gourmet Products, San Francisco, has one creative answer.

It pays $75 or $100 per month to "rent" space for its 3-foot or 4-foot metal Metro Racks under a novel six-month program. Rack sizes can vary according to need, but the retailer can obtain a complete range of condiments, sauces, Italian wine vinegars, pasta products

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