SMALLER IS LOOMING LARGER

While some retailers have added new varieties and new decorating touches, the most common addition this year for most of the retailers is smaller cake sizes.One bakery executive at a large Eastern chain said his company is about to add six-inch-round cakes to it repertoire.Another Eastern chain, Acme Markets, based in Malvern, Pa., added 5-inch-round, double-layer, decorated cakes earlier this spring,

While some retailers have added new varieties and new decorating touches, the most common addition this year for most of the retailers is smaller cake sizes.

One bakery executive at a large Eastern chain said his company is about to add six-inch-round cakes to it repertoire.

Another Eastern chain, Acme Markets, based in Malvern, Pa., added 5-inch-round, double-layer, decorated cakes earlier this spring, according to an industry source in the Philadelphia market.

The ch

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