SMART & FINAL IS RENAMING PRIVATE-LABEL PRODUCT LINES

VERNON, Calif. -- As part of a new corporate identity and expansion program, Smart & Final here has begun converting its Table Queen and Iris private-label products to the Smart Buy and Smart & Final corporate brands, respectively. "When we did a lot of our research," said Leanne Reynolds, director of corporate communications, "people who bought the Iris brand mentally called it the Smart & Final

VERNON, Calif. -- As part of a new corporate identity and expansion program, Smart & Final here has begun converting its Table Queen and Iris private-label products to the Smart Buy and Smart & Final corporate brands, respectively. "When we did a lot of our research," said Leanne Reynolds, director of corporate communications, "people who bought the Iris brand mentally called it the Smart & Final brand. Hence, why not call it the Smart & Final brand?" Smart & Final, a nonm

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