SMARTER DISPLAYS CAN FOCUS CUSTOMER ATTENTION

NEW YORK -- Displays are more than simple product placement. They're a high-impact tool merchandisers can use to increase revenues, a design specialist advised attendees at the 47th Annual International Fancy Food & Confection Show, sponsored by the National Association for the Specialty Food Trade.Andrew Andoniadis, president of Andoniadis Retail Services, Portland, Ore., explained that once customers

NEW YORK -- Displays are more than simple product placement. They're a high-impact tool merchandisers can use to increase revenues, a design specialist advised attendees at the 47th Annual International Fancy Food & Confection Show, sponsored by the National Association for the Specialty Food Trade.

Andrew Andoniadis, president of Andoniadis Retail Services, Portland, Ore., explained that once customers enter a store, the retailer's next challenge is to get them to linger so they'

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