'SMILK' , FLAVORED MILK, SPILLING INTO WAL-MART SUPERCENTERS

GREENWICH, Conn. -- A new milk beverage aimed at kids has been picked up by Wal-Mart for nationwide distribution to its supercenters.Called Smilk and created by a company with the same name, based here, the drink is already making its mark in Midwestern dairy cases, accompanied by aggressive television, radio and print advertising campaigns.It is a fruit-flavored milk beverage currently in supermarkets

GREENWICH, Conn. -- A new milk beverage aimed at kids has been picked up by Wal-Mart for nationwide distribution to its supercenters.

Called Smilk and created by a company with the same name, based here, the drink is already making its mark in Midwestern dairy cases, accompanied by aggressive television, radio and print advertising campaigns.

It is a fruit-flavored milk beverage currently in supermarkets such as Farmer Jack, Kroger, Felpausch, Family Fare and Great Day Foods,

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TAGS: Walmart Dairy