SMITH'S CASTS MOVIE COUPONS IN FREQUENT-SHOPPER PROGRAM

SALT LAKE CITY -- Consumers enrolled in the frequent-shopper program at Smith's Food & Drug Centers here will earn more than electronic discounts when the retailer offers movie coupons as an instant reward for those making qualifying purchases.The promotion will reportedly be featured in 103 Smith's stores located in the retailer's Intermountain region, including Utah, Nevada and Wyoming, as early

SALT LAKE CITY -- Consumers enrolled in the frequent-shopper program at Smith's Food & Drug Centers here will earn more than electronic discounts when the retailer offers movie coupons as an instant reward for those making qualifying purchases.

The promotion will reportedly be featured in 103 Smith's stores located in the retailer's Intermountain region, including Utah, Nevada and Wyoming, as early as this quarter, according to a source familiar with the situation. Marsha Gilford,

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