SMITH'S GUY CHARACTER LOGO PROMOTES GREETING CARD SECTION

SALT LAKE CITY -- Smith's Guy, a character logo created for Smith's Food & Drug Centers here, has come alive in Disney-like fashion to promote the chain and its greeting card section.The character first began to appear on Smith's card department signs and ads several years ago. But a few months ago the Smith's Guy evolved into a live, walk-around, costumed character who makes store appearances. The

SALT LAKE CITY -- Smith's Guy, a character logo created for Smith's Food & Drug Centers here, has come alive in Disney-like fashion to promote the chain and its greeting card section.

The character first began to appear on Smith's card department signs and ads several years ago. But a few months ago the Smith's Guy evolved into a live, walk-around, costumed character who makes store appearances. The chain plans to use the walk-around costumed character to create events within the

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