SMITH'S, SUNKIST USE MOBILE BILLBOARDS TO MOVE ORANGES

SALT LAKE CITY -- Smith's Food & Drug Centers here moved 20% more oranges than usual during a week-long promotion in its southern California division.The chain ran the promotion in with Sunkist Growers, Sherman Oaks, Calif. It featured 5 pounds of Sunkist oranges for $1, and used mobile billboards and radio ad spots to help promote the sale.Officials at the supermarket chain did not return phone calls

SALT LAKE CITY -- Smith's Food & Drug Centers here moved 20% more oranges than usual during a week-long promotion in its southern California division.

The chain ran the promotion in with Sunkist Growers, Sherman Oaks, Calif. It featured 5 pounds of Sunkist oranges for $1, and used mobile billboards and radio ad spots to help promote the sale.

Officials at the supermarket chain did not return phone calls for comment on the event. According to John Famini, a sales representa

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