SMITH'S TESTS AIR MILES FOR LOYALTY CARD PROGRAM

SALT LAKE CITY -- Following the lead of Ralphs, another Kroger division, Smith's Food & Drug here began testing airline miles as a tie-in offer with its loyalty card program this month.Smith's is testing a program from WebMiles Corp., Sandy, Utah, in 18 Las Vegas-area stores.WebMiles rewards shoppers with miles for using Smith's Fresh Values card. This test follows the successful test of the program

SALT LAKE CITY -- Following the lead of Ralphs, another Kroger division, Smith's Food & Drug here began testing airline miles as a tie-in offer with its loyalty card program this month.

Smith's is testing a program from WebMiles Corp., Sandy, Utah, in 18 Las Vegas-area stores.

WebMiles rewards shoppers with miles for using Smith's Fresh Values card. This test follows the successful test of the program at 28 San Diego County stores of Ralphs Grocery Co., Compton, Calif.

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger