SMITTY'S CAKE PROMO GETS BOOST FROM PRIZE DRAWING

PHOENIX -- Smitty's Super Valu got an unprecedented rise in cake sales with a recent Cake-O-Rama sale."We sold 20,000 more cakes this time than we did last year when we ran our winter Cake-O-Rama sale. This year, we went through 70,000 cakes," said Terry Flynn, director of bakery operations for the 25-unit chain.That was during the annual one-week Cake-O-Rama that the retailer runs in conjunction

PHOENIX -- Smitty's Super Valu got an unprecedented rise in cake sales with a recent Cake-O-Rama sale.

"We sold 20,000 more cakes this time than we did last year when we ran our winter Cake-O-Rama sale. This year, we went through 70,000 cakes," said Terry Flynn, director of bakery operations for the 25-unit chain.

That was during the annual one-week Cake-O-Rama that the retailer runs in conjunction with a storewide sale to mark the chain's anniversary. Flynn attributed the jum

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