SMOOTHING OUT CATEGORY MANAGEMENT'S ROUGH SPOTS

Anyone believing that retailers and suppliers are in sync on key goals would have been jarred by an SN survey published a few weeks ago. Called "Industry Snapshot," the survey asked trading partners: What would you change about the industry if you could? (See SN, Feb. 16, 2004, Page 12.)The answers made it clear that retailers and manufacturers are operating with different agendas -- and are quite

Anyone believing that retailers and suppliers are in sync on key goals would have been jarred by an SN survey published a few weeks ago. Called "Industry Snapshot," the survey asked trading partners: What would you change about the industry if you could? (See SN, Feb. 16, 2004, Page 12.)

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