SMOOTHING OUT CATEGORY MANAGEMENT'S ROUGH SPOTS

Anyone believing that retailers and suppliers are in sync on key goals would have been jarred by an SN survey published a few weeks ago. Called "Industry Snapshot," the survey asked trading partners: What would you change about the industry if you could? (See SN, Feb. 16, 2004, Page 12.)The answers made it clear that retailers and manufacturers are operating with different agendas -- and are quite

Anyone believing that retailers and suppliers are in sync on key goals would have been jarred by an SN survey published a few weeks ago. Called "Industry Snapshot," the survey asked trading partners: What would you change about the industry if you could? (See SN, Feb. 16, 2004, Page 12.)

The answers made it clear that retailers and manufacturers are operating with different agendas -- and are quite possibly living on different planets. Suppliers said their ultimate wish would be to ma

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