SN ASKS: REINVENTING NONFOOD

WESTPORT, CONN. -- Looking at Information Resources Inc. figures for nonfood categories prompts one to ask, "Where is the growth?" Nonfood sales volume has fallen across food, drug and mass 4.9%, from $51.9 billion in 2002 to $49.4 billion for the 52 weeks ending May 15, 2005, for health and beauty care and general merchandise combined. Unit movement is flat or declining among the three channels.

WESTPORT, CONN. -- Looking at Information Resources Inc. figures for nonfood categories prompts one to ask, "Where is the growth?" Nonfood sales volume has fallen across food, drug and mass 4.9%, from $51.9 billion in 2002 to $49.4 billion for the 52 weeks ending May 15, 2005, for health and beauty care and general merchandise combined. Unit movement is flat or declining among the three channels. The GMDC Educational Foundation, Colorado Springs, Colo., decided to look into what is happening

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