THE SN LIST: TOP 20 POTATO CHIP BRANDS

(Supermarkets Only)ended Dec. 28, 2003RANKPotato ChipsDollar SalesDollar Sales % ChangeVs. Year AgoUnit SalesUnit Sales % ChangeVs. Year Ago1) LAY'S$849,582,1445.4503,297,9522.22) RUFFLES$337,801,3445.9134,761,7605.23) WAVY LAY'S$311,328,3522.4153,235,600-3.140) PRINGLES$234,438,4003.8169,242,7201.15) PRIVATE LABEL$135,563,152-0.397,340,000-1.56) UTZ$85,289,5049.858,292,51612.87) WISE$58,665,076-1.546,746,4081.18)

(Supermarkets Only)

ended Dec. 28, 2003

RANK

Potato Chips

Dollar Sales

Dollar Sales % ChangeVs. Year Ago

Unit Sales

Unit Sales % ChangeVs. Year Ago

1) LAY'S

$849,582,144

5.4

503,297,952

2.2

2) RUFFLES

$337,801,344

5.9

134,761,760

5.2

3) WAVY LAY'S

$311,328,352

2.4

153,235,600

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