SN POLL SUGGESTS COMPETITIVE ACTIONS FOR SUPERMARKETS

Last month, SN commissioned an online survey of 405 selected consumers in an effort to find out what they think of food-shopping alternatives now before them. Results, which should be broadly projectable to much of the population, are referenced on the front page of this week's issue.Let's take a look at what can be learned from the consumer survey.Perhaps it will come as no great shock to observe

Last month, SN commissioned an online survey of 405 selected consumers in an effort to find out what they think of food-shopping alternatives now before them. Results, which should be broadly projectable to much of the population, are referenced on the front page of this week's issue.

Let's take a look at what can be learned from the consumer survey.

Perhaps it will come as no great shock to observe that consumers are very interested in low prices at the moment. The only sho

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