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Supermarket companies, even small operators in America's heartland, appear to be participating in the surprisingly strong opening of this year's holiday season.Although they face increasingly intense competition from the national discount big-box chains, the smaller companies have been surviving, at the least, and in many cases thriving through innovative promotions.Nationwide, on the first day of

Supermarket companies, even small operators in America's heartland, appear to be participating in the surprisingly strong opening of this year's holiday season.

Although they face increasingly intense competition from the national discount big-box chains, the smaller companies have been surviving, at the least, and in many cases thriving through innovative promotions.

Nationwide, on the first day of the Christmas holiday season, the Friday following Thanksgiving, mall traffic

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TAGS: Walmart