SN STATE OF THE INDUSTRY

Frozen pizza sliced out an impressive niche for itself over the last year, experiencing the largest dollar sales increase of all frozen-food categories in supermarkets.New rising crusts, single-serve and premium selections helped the category experience a 12.3% dollar sales increase to $1.82 billion for the 52-week period ended July 20, 1997, according to SN's annual State of the Industry Report,

Frozen pizza sliced out an impressive niche for itself over the last year, experiencing the largest dollar sales increase of all frozen-food categories in supermarkets.

New rising crusts, single-serve and premium selections helped the category experience a 12.3% dollar sales increase to $1.82 billion for the 52-week period ended July 20, 1997, according to SN's annual State of the Industry Report, based on sales data from Information Resources Inc., Chicago. Pizza, the No. 3 in overal

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