WALTHAM, Mass. -- A study now under way to gauge consumer attitudes on Internet grocery shopping will allow retailers and product manufacturers to gain insight into effective multi-channel strategies.
Gomez, the Internet research firm here that conducted the study, will unveil the results for the first time at the Supermarket News-Executive Technology Summit, March 25 to 27, in Pasadena, Calif. The study was commissioned by SN exclusively for the event.
According to Jill Frank