SNACK CAKES ADD CHUNK TO SALES, STORES FIND

The growing popularity of snack cakes is giving the already healthy cake category another shot in the arm, said retailers interviewed by SN.The smaller-sized cakes are part of a large trend in product downsizing that also includes single-layers, and pieces of cake, said in-store bakery executives.But snack cakes in particular appear to be hot. At O'Malia Food Markets, Carmel, Ind., for example, sales

The growing popularity of snack cakes is giving the already healthy cake category another shot in the arm, said retailers interviewed by SN.

The smaller-sized cakes are part of a large trend in product downsizing that also includes single-layers, and pieces of cake, said in-store bakery executives.

But snack cakes in particular appear to be hot. At O'Malia Food Markets, Carmel, Ind., for example, sales of 8-inch square snack cakes grew 20% in just the last year.

"That'

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