The frozen-snack category is growing rapidly, as time pressure on people increases and eating on the run becomes a way of life. Over the past five years, frozen-snack sales have probably doubled, says one category manager -- Brian Nichols at Marsh Supermarkets in Indianapolis.
The key to merchandising snacks is display, Nichols says. "Snacks are an impulse item. You have to get them out in front of people; call attention to them. You do that in a freezer section with display bunkers.